{"id":30257,"date":"2023-09-29T17:51:56","date_gmt":"2023-09-29T14:51:56","guid":{"rendered":"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/"},"modified":"2023-09-29T17:51:56","modified_gmt":"2023-09-29T14:51:56","slug":"kpi-dlya-smm-otdela","status":"publish","type":"question","link":"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/","title":{"rendered":"KPI \u0434\u043b\u044f \u0421\u041c\u041c-\u043e\u0442\u0434\u0435\u043b\u0430"},"content":{"rendered":"<p>\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435.<\/p>\n<p>\u041f\u043e\u0434\u0441\u043a\u0430\u0436\u0438\u0442\u0435, \u043f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c KPI \u0441\u043c\u043c-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c.<\/p>\n<p>\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c: \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 , \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 ( \u043b\u0438\u0434\u043e\u0432), \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u043c\u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438.<\/p>\n<p>( \u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u0442\u043e\u0436\u0435 \u0435\u0441\u0442\u044c, \u043d\u043e \u043d\u0430 \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0435\u0440\u0435\u043c \u0440\u0435\u0434\u043a\u043e \u0443 \u0437\u0432\u0435\u0437\u0434 , \u0432 \u0441\u0438\u043b\u0443 \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430)<\/p>\n<p>\u0421\u0435\u0439\u0447\u0430\u0441 \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0432\u0432\u0435\u0441\u0442\u0438 \u043e\u0442\u0447\u0435\u0442 2-\u0445 \u0432\u0438\u0434\u043e\u0432: \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u0438 \u043f\u043e \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044e \u043d\u0435\u0434\u0435\u043b\u0438.\u0422\u0430\u043a \u043a\u0430\u043a \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0443 \u043d\u0438\u0445 \u043d\u0435\u0442, \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0438\u043c \u043e\u0441\u043e\u0431\u043e \u043d\u0435\u0447\u0435\u0433\u043e. \u041d\u0443\u0436\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0438\u043c\u0435\u044e\u0449\u0435\u0439\u0441\u044f \u0431\u0430\u0437\u043e\u0439 ( 35 \u0442\u044b\u0441\u044f\u0447) \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0445\u043e\u0447\u0443 \u0432\u0432\u0435\u0441\u0442\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u043b\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u043a\u0430\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u0430\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u0430\u043a\u0446\u0438\u044e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 ( \u0442\u0430\u043a\u0436\u0435, \u043e\u0442\u0434\u0435\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043d\u0438\u043c\u0430\u0435\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u043b\u0438\u0434\u0430\u043c \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u044d\u0442\u043e \u0442\u043e\u0436\u0435 \u0435\u0441\u0442\u044c \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0435, \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c)<\/p>\n<p>\u0421\u0435\u0439\u0447\u0430\u0441 \u044f \u0441\u0447\u0438\u0442\u0430\u044e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 (\u043b\u0430\u0439\u043a\u0438+\u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438+\u043e\u0445\u0432\u0430\u0442 \u043f\u043e\u0441\u0442\u0430+\u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f + \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \/ \u043a\u043e\u043b. \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432) , \u043d\u043e \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044e, \u043a\u0443\u0434\u0430 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u0441\u0442\u043e\u0440\u0438\u0441. \u0421\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u043f\u0430\u0445\u0438\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u0442\u043e\u0436\u0435 \u043d\u0435 \u0445\u043e\u0447\u0435\u0442\u0441\u044f, \u043d\u043e \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044e, \u0435<strong>\u0441\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u0441\u0442\u043e\u0440\u0438\u0441 \u043a \u043b\u0430\u0439\u043a\u0430\u043c, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u044f\u043c, \u043e\u0445\u0432\u0430\u0442\u0430\u043c \u043f\u043e\u0441\u0442\u0430, \u0431\u0443\u0434\u0443\u0442 \u043b\u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0442\u043e\u0433\u0434\u0430?\u00a0<\/strong><em> ( \u044d\u0442\u043e \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441)\u00a0<\/em><\/p>\n<p>\u0412\u0442\u043e\u0440\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: <strong>\u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u0441\u0442\u043e\u0440\u0438\u0441 ( \u0435\u0441\u043b\u0438 \u043d\u0435 \u0447\u0435\u0440\u0435\u0437 \u0441\u0440\u0435\u0434\u043d\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435, \u0443 \u043d\u0430\u0441 \u0432 \u0441\u0442\u043e\u0440\u0438\u0441 \u043e\u043a\u043e\u043b\u043e 25 \u0441\u0442\u043e\u0440\u0438\u0441).\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u0422\u0440\u0435\u0442\u0438\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043b\u0438 \u044f \u0432\u043e\u043e\u0431\u0449\u0435 \u043c\u044b\u0441\u043b\u044e \u0441 \u0442\u0430\u043a\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u043e\u0439? \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0441\u0442\u043e\u0438\u0442 \u0432\u044b\u0441\u0447\u0438\u0442\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u043e\u0445\u0432\u0430\u0442, \u043a\u0430\u043a\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u0438\u0434\u043e\u0432 \u0434\u0430\u0435\u0442 ( \u043d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u043e\u043f\u044b\u0442\u0435) , \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u043b\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0443\u0436\u043d\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f?<\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u043e\u0431\u0430\u0432\u043b\u044e \u0444\u043e\u0442\u043e \u0442\u0430\u0431\u043b\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u044f \u0445\u043e\u0447\u0443 \u0432\u0432\u0435\u0441\u0442\u0438<\/p>\n<p><img decoding=\"async\" class=\"content-img\" src=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/09\/2023-09-29-19.46.32-1.jpg\" \/><\/p>\n<p><img decoding=\"async\" class=\"content-img\" src=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/09\/2023-09-29-19.49.25-1.jpg\" \/><\/p>\n","protected":false},"author":4318,"comment_status":"open","ping_status":"closed","template":"","question-category":[2],"question_tags":[2729,2389,2403],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI \u0434\u043b\u044f \u0421\u041c\u041c-\u043e\u0442\u0434\u0435\u043b\u0430 | DNative Ask<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI \u0434\u043b\u044f \u0421\u041c\u041c-\u043e\u0442\u0434\u0435\u043b\u0430 | DNative Ask\" \/>\n<meta property=\"og:description\" content=\"\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435. \u041f\u043e\u0434\u0441\u043a\u0430\u0436\u0438\u0442\u0435, \u043f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c KPI \u0441\u043c\u043c-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c. \u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c: \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 , \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 ( \u043b\u0438\u0434\u043e\u0432), \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u043c\u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438. ( \u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u0442\u043e\u0436\u0435 \u0435\u0441\u0442\u044c, \u043d\u043e \u043d\u0430 \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0435\u0440\u0435\u043c \u0440\u0435\u0434\u043a\u043e \u0443 \u0437\u0432\u0435\u0437\u0434 , \u0432 \u0441\u0438\u043b\u0443 \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430) \u0421\u0435\u0439\u0447\u0430\u0441 \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0432\u0432\u0435\u0441\u0442\u0438 \u043e\u0442\u0447\u0435\u0442 2-\u0445 \u0432\u0438\u0434\u043e\u0432: \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u0438 \u043f\u043e \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044e \u043d\u0435\u0434\u0435\u043b\u0438.\u0422\u0430\u043a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/\" \/>\n<meta property=\"og:site_name\" content=\"DNative Ask\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dnative.ru\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/09\/2023-09-29-19.46.32-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dnativeru\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dnative.ru\/ask\/kpi-dlya-smm-otdela\/\"},\"author\":{\"name\":\"\u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0438\u044f 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