{"id":26658,"date":"2023-02-28T13:55:43","date_gmt":"2023-02-28T10:55:43","guid":{"rendered":"https:\/\/dnative.ru\/ask\/kak-osovremenit-brend-sohraniv-ego-autentichnost-na-primere-tsentralnogo-universalnogo-magazina\/"},"modified":"2023-02-28T14:08:14","modified_gmt":"2023-02-28T11:08:14","slug":"kak-osovremenit-brend-sohraniv-ego-autentichnost-na-primere-tsentralnogo-universalnogo-magazina","status":"publish","type":"post","link":"https:\/\/dnative.ru\/ask\/kak-osovremenit-brend-sohraniv-ego-autentichnost-na-primere-tsentralnogo-universalnogo-magazina\/","title":{"rendered":"\u041a\u0430\u043a \u043e\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u0435\u0433\u043e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c? \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e 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width=\"300\" height=\"188\" class=\"size-medium wp-image-26610 alignright\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-99-300x188.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-99-300x188.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-99-768x482.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-99-690x430.png 690w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-99.png 942w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u0411\u044b\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0443\u0439\u0442\u0438 \u043e\u0442 \u043a\u0440\u0430\u0441\u043d\u043e\u0433\u043e \u0446\u0432\u0435\u0442\u0430 \u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0435\u043e\u0431\u043b\u0430\u0434\u0430\u043d\u0438\u0435 \u0441\u0432\u0435\u0442\u043b\u043e\u0439 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\u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u044b\u043c\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0432 \u0431\u043b\u0430\u0433\u043e\u0440\u043e\u0434\u043d\u043e\u043c \u0431\u043e\u0440\u0434\u043e\u0432\u043e\u043c \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u043e\u043c \u0446\u0432\u0435\u0442\u0435. \u0411\u044b\u043b \u0432\u0432\u0435\u0434\u0435\u043d \u043d\u043e\u0432\u044b\u0439 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u0438\u0435\u043c \u2014 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0444\u043b\u0430\u0439\u0442\u044b \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" class=\"size-medium wp-image-26663 alignright\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-106-300x194.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-106-300x194.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-106-768x496.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-106.png 1007w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u041d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435\u043c \u043d\u043e\u0432\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432:<\/p>\n<ul>\n<li>reels,<\/li>\n<li>life-\u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0439,<\/li>\n<li>\u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0435\u043e\u043e\u0431\u0437\u043e\u0440\u0430\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 Stories,<\/li>\n<li>\u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u043c\u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 motion-\u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044f\u043c\u0438.<\/li>\n<\/ul>\n<p>\u041b\u0435\u043d\u0442\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u044f\u0440\u0447\u0435, \u0436\u0438\u0432\u0435\u0435 \u0438\u00a0\u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0435\u0435, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044f \u0442\u043e,<br \/>\n\u0447\u0442\u043e\u00a0\u0426\u0423\u041c\u00a0\u041c\u0418\u041d\u0421\u041a \u0438\u0434\u0451\u0442 \u0432\u00a0\u043d\u043e\u0433\u0443 \u0441\u043e\u00a0\u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 Telegram<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"300\" class=\"size-medium wp-image-26642 alignleft\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_8-1-204x300.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_8-1-204x300.png 204w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_8-1.png 469w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/>\u0412\u00a02022\u00a0\u0433\u043e\u0434\u0443 \u0431\u044b\u043b\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430 \u0434\u043b\u044f\u00a0\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2014 Telegram \u043a\u0430\u043d\u0430\u043b.<\/p>\n<p>\u0426\u0435\u043b\u044c: \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e 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\u0432\u00a0\u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0435, \u0447\u0435\u043c\u00a0\u043f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430\u00a0\u0441\u043e\u0446\u0441\u0435\u0442\u0438.<\/p>\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b: \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 3 022 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0441 \u0430\u043f\u0440\u0435\u043b\u044f 2022 \u0433\u043e\u0434\u0430.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u041a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433<\/h3>\n<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0432 Instagram \u043e\u0434\u043d\u0438\u043c\u0438 \u0438\u0437 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f:<\/p>\n<ul>\n<li>\u0421\u043a\u0438\u0434\u043a\u0438 \u0438 \u0430\u043a\u0446\u0438\u0438<\/li>\n<li>\u041f\u043e\u0434\u0431\u043e\u0440\u043a\u0438 \u0438\u00a0\u043e\u0431\u0437\u043e\u0440\u044b \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/li>\n<\/ul>\n<h4>\u00a0 \u041d\u0435 \u043c\u0435\u043d\u0435\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438:<\/h4>\n<ul>\n<li>\u0420\u0435\u0446\u0435\u043f\u0442\u044b<\/li>\n<li>\u0418\u0434\u0435\u0438 \u043f\u043e\u0434\u0430\u0440\u043a\u043e\u0432<\/li>\n<li>\u0418\u0434\u0435\u0438 \u043f\u043e \u0431\u043b\u0430\u0433\u043e\u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0443 \u0434\u043e\u043c\u0430, \u0432\u0440\u0435\u043c\u044f\u043f\u0440\u0435\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u044e \u0438 \u0442.\u0434.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"241\" class=\"size-medium wp-image-26636 alignright\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-102-300x241.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-102-300x241.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-102-768x616.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-102.png 929w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u0412\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439:<\/p>\n<ul>\n<li>\u0412\u0438\u0434\u0435\u043e reels \u0441 \u043e\u0431\u0437\u043e\u0440\u0430\u043c\u0438 \u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438<\/li>\n<li>\u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0431\u0437\u043e\u0440\u044b \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 stories<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"278\" class=\"size-medium wp-image-26641 alignleft\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-103-300x278.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-103-300x278.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-103.png 690w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u041f\u043b\u0430\u0442\u043d\u043e\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u043b\u0438 \u0432\u043e\u00a0\u0432\u0441\u0435\u0445 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445, \u0432\u00a0\u0442\u043e\u043c\u00a0\u0447\u0438\u0441\u043b\u0435 \u0432\u0435\u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438\u00a0\u043d\u0430\u00a0\u0441\u0430\u0439\u0442 \u0443\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\u0430, \u0432\u00a0\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u041b\u0443\u0447\u0448\u0435\u0433\u043e \u0432\u0441\u0435\u0433\u043e \u0441\u0435\u0431\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 Instagram \u0438\u00a0\u041e\u0434\u043d\u043e\u043a\u043b\u0430\u0441\u0441\u043d\u0438\u043a\u0438.<\/p>\n<p>\u041d\u0430\u00a0\u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u043e\u0446\u0441\u0435\u0442\u0438 \u0432\u00a0\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u044d\u0442\u043e\u00a0\u2014 Instagram \u0438\u00a0Telegram \u043a\u0430\u043d\u0430\u043b.<\/p>\n<p>\u041f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c \u0432\u00a0Instagram \u043a\u0430\u043a\u00a0\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u0442\u0430\u043a\u00a0\u0438\u00a0\u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0441\u00a0\u043e\u0431\u0437\u043e\u0440\u0430\u043c\u0438, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0438\u00a0\u043f\u043e\u0434\u043f\u0438\u0441\u043a\u043e\u0439.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u041c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044f<\/h3>\n<p>\u0415\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e 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\u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u044f\u043c\u0438.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u0418\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"300\" class=\"size-medium wp-image-26640 alignright\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/skrin-1-203x300.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/skrin-1-203x300.png 203w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/skrin-1.png 495w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/p>\n<p>\u0420\u0430\u0431\u043e\u0442\u0430 \u0441\u00a0\u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438 \u0434\u043b\u044f\u00a0\u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0438\u00a0\u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432\u00a0\u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0443\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\u0430.<\/p>\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u043c\u0435\u0441\u044f\u0446 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0441\u00a01\u20132\u00a0\u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438.<\/p>\n<p>\u0424\u043e\u0440\u043c\u0430\u0442: \u043e\u0431\u0437\u043e\u0440 \u0432 stories + \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c (\u0420\u043e\u0437\u044b\u0433\u0440\u044b\u0448 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0430 \u0432\u00a0\u043a\u043e\u043d\u0446\u0435 \u043e\u0431\u0437\u043e\u0440\u0430).<\/p>\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b (\u0441\u0440\u0435\u0434\u043d\u0438\u0435):<\/p>\n<ul>\n<li>3\u20135k \u043e\u0445\u0432\u0430\u0442<\/li>\n<li>+300\u00a0\u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u00a0\u043f\u0440\u043e\u0444\u0438\u043b\u0435.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u0418\u0442\u043e\u0433\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b Instagram \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430<\/h3>\n<p>\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0426\u0423\u041c \u041c\u0438\u043d\u0441\u043a <a href=\"https:\/\/www.instagram.com\/tsum.by\/\">@tsum.by<\/a> \u0432 Instagram \u0437\u0430 \u043c\u0435\u0441\u044f\u0446:<\/p>\n<p>\u041e\u0445\u0432\u0430\u0442 \u043f\u043e\u0441\u0442\u043e\u0432 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446: 248 746<br \/>\n\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u043f\u043e\u0441\u0442\u043e\u0432 \u0437\u0430 \u0434\u0435\u043d\u044c: 9 949<br \/>\n\u041e\u0445\u0432\u0430\u0442 Stories \u0437\u0430 \u043c\u0435\u0441\u044f\u0446: 236 614<br \/>\n\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 stories \u0437\u0430 \u0434\u0435\u043d\u044c: 2 151<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"47\" class=\"alignnone  wp-image-26634\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-72-300x47.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-72-300x47.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-72-1024x160.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-72-768x120.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-72-1536x240.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-72.png 1599w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"48\" class=\"alignnone  wp-image-26635\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1-300x48.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1-300x48.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1-1024x164.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1-768x123.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1-1536x246.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_3-1.png 1596w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"127\" class=\"alignnone  wp-image-26633\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1-300x127.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1-300x127.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1-1024x434.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1-768x326.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1-1536x651.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_4-1.png 1597w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0432 \u043c\u0435\u0441\u044f\u0446: +430<br \/>\n\u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0445\u0432\u0430\u0442\u0430 (ER Reach) \u0432 \u043c\u0435\u0441\u044f\u0446: 2.236%<br \/>\n\u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 (ER) \u0432 \u043c\u0435\u0441\u044f\u0446: 4.367%<br \/>\n\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u043f\u043e\u0441\u0442\u043e\u0432 \u043a \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u043c (Reach Rate) \u0432 \u043c\u0435\u0441\u044f\u0446: 25.62%<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"41\" class=\"alignnone wp-image-26637\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-105-300x41.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-105-300x41.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-105-1024x141.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-105-768x105.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-105-1536x211.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-105.png 1596w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>\u0418\u0442\u043e\u0433\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/h3>\n<p>\u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" class=\"alignnone  wp-image-26632\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_5-300x129.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_5-300x129.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_5-1024x440.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_5-768x330.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_5.png 1340w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0441 01.01.2022 \u043f\u043e 21.02.2023:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"127\" class=\"alignnone  wp-image-26630\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1-300x127.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1-300x127.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1-1024x433.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1-768x325.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1-1536x650.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_1.png 1590w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u042f\u0434\u0440\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438: \u0436\u0435\u043d\u0441\u043a\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 \u043e\u0442 25 \u0434\u043e 44 \u043b\u0435\u0442<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" class=\"alignnone  wp-image-26629\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya-300x94.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya-300x94.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya-1024x322.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya-768x242.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya-1536x483.png 1536w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/2023-02-21_2_i_4-Demografiya.png 1596w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>\u0418\u0442\u043e\u0433\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h3>\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"153\" class=\"size-medium wp-image-26638 alignright\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_7-300x153.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_7-300x153.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_7-1024x523.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_7-768x392.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Screenshot_7.png 1295w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u041e\u0445\u0432\u0430\u0442: 290 762<br \/>\n\u041f\u043e\u043a\u0430\u0437\u044b: 906 350<br \/>\nCPM: 0,81$<br \/>\n\u041a\u043b\u0438\u043a\u0438 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435: 9 827<br \/>\n\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0438\u043a: 0,07$<br \/>\nCTR: 1,08%\u041a\u043b\u0438\u043a\u0438 (\u0432\u0441\u0435): 13 753<br \/>\n\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0438\u043a (\u0432\u0441\u0435): 0,05$<\/p>\n<h3><\/h3>\n<h3>\u0421\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0443\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\u0430 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"152\" class=\"alignnone size-medium wp-image-26631\" src=\"https:\/\/dnative.ru:443\/ask\/wp-content\/uploads\/2023\/02\/Group-104-300x152.png\" alt=\"\" srcset=\"https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-104-300x152.png 300w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-104-1024x520.png 1024w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-104-768x390.png 768w, https:\/\/dnative.ru\/ask\/wp-content\/uploads\/2023\/02\/Group-104.png 1159w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0412\u044b\u0432\u043e\u0434\u044b<\/h3>\n<ul>\n<li>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0438 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043d\u0430\u043c \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439.<br \/>\n\u041d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c Instagram \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0438 Telegram \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f, \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/li>\n<li>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0439 \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e\u0439, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0441\u0435 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f.<\/li>\n<li>\u041a\u043b\u0438\u0435\u043d\u0442 \u0434\u043e\u0432\u043e\u043b\u0435\u043d \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0430 \u0441\u0442\u0443\u0434\u0438\u044f SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f SM2<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0435\u0439\u0441 \u0426\u0423\u041c \u041c\u0418\u041d\u0421\u041a: \u00ab\u041a\u0430\u043a \u043e\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u0435\u0433\u043e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c? \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u041c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u00bb &nbsp; \u041e \u043f\u0440\u043e\u0435\u043a\u0442\u0435. \u0423\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433 \u00ab\u0426\u0423\u041c\u00a0\u041c\u0418\u041d\u0421\u041a\u00bb \u0426\u0423\u041c\u00a0\u041c\u0418\u041d\u0421\u041a\u00a0\u2014 \u044d\u0442\u043e\u00a0\u0443\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433 \u0432\u00a0\u0446\u0435\u043d\u0442\u0440\u0435 \u041c\u0438\u043d\u0441\u043a\u0430, \u0433\u0434\u0435\u00a0\u0435\u0441\u0442\u044c 5\u00a0\u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u044d\u0442\u0430\u0436\u0435\u0439 \u0438\u00a0\u0431\u043e\u043b\u0435\u0435 50-\u0442\u0438 \u0442\u044b\u0441\u044f\u0447 \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u044b\u0445 \u0438\u00a0\u043f\u0440\u043e\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u0423\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\u0443 \u0443\u0436\u0435\u00a0\u0431\u043e\u043b\u0435\u0435 55\u00a0\u043b\u0435\u0442, \u0435\u0433\u043e\u00a0\u00ab\u0441\u043e\u0432\u0435\u0442\u0441\u043a\u0438\u0439\u00bb \u043e\u0431\u0440\u0430\u0437 \u043f\u0440\u043e\u0447\u043d\u043e \u0437\u0430\u043a\u0440\u0435\u043f\u0438\u043b\u0441\u044f \u0432\u00a0\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u0423\u0441\u043b\u0443\u0433\u0438: \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0435 SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 (\u0434\u0438\u0437\u0430\u0439\u043d, \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0430 \u0441\u00a0\u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438). \u0421\u0440\u043e\u043a\u0438 \u043e\u043a\u0430\u0437\u0430\u043d\u0438\u044f \u0443\u0441\u043b\u0443\u0433: [&hellip;]<\/p>\n","protected":false},"author":4090,"featured_media":26669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5325],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u043e\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u0435\u0433\u043e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c? \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u041c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 | DNative Ask<\/title>\n<meta name=\"description\" content=\"\u041a\u0435\u0439\u0441 \u0426\u0423\u041c \u041c\u0418\u041d\u0421\u041a: \u00ab\u041a\u0430\u043a \u043e\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u0435\u0433\u043e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c? \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u041c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u00bb &nbsp; \u041e \u043f\u0440\u043e\u0435\u043a\u0442\u0435. \u0423\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnative.ru\/ask\/kak-osovremenit-brend-sohraniv-ego-autentichnost-na-primere-tsentralnogo-universalnogo-magazina\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u043e\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u0435\u0433\u043e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c? \u041d\u0430 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